In the News


Sax Inc. Becomes a Leading Creative Agency

August 03, 2016 | Market Wired

Unorthodox Creative Agency, Experts in Multigenerational and Multicultural Marketing, Has Signed the Golden State Warriors, Amber Rose, and the State of California; Promises to "Be Your Brand's Soulmate" Read More. 


The Agency Argument for Brands to Embrace #blacklivesmatter

July 24, 2016 | Indianapolis Recorder Online

We cannot value money before we value lives. Leaders must take a stand. For better or worse, brands are the biggest influencers in the world — they effect what we wear, what we drive, what we eat, what we read and watch and do. They affect how we see ourselves and how we show that to the world. Read More.

The Agency Argument for Brands to Embrace #blacklivesmatter

July 22, 2016 | Digiday.com 

Kara Sax and Tamara Keller and CEO and COO respectively of Sax, a Los Angeles-based branding and marketing firm with clients including the Golden State Warriors, Howard University and the State of California. Read More. 

Brands need to get behind #BlackLivesMatter

July 15, 2016 | ogilvydo.com

“Brands are the face of companies that ultimately drive what we wear, what we drive, what we consume,” says Tamara Keller, COO of Sax, an ad agency based in the States. “They are, in fact, the influencers of the world.” Read More.


The Awesome Reason People Are Telling Starbucks Baristas Their Names Are #BlackLivesMatter

July 12, 2016 | Food.mic

"It's easier to talk about love than race, Tamara Keller, COO of Los Angeles-based agency Sax, told Digiday. Race is much more complicated and when white people or brands speak up on the issue, it can seem "disingenuous" or "calculated," she said. Read More

'Wrong side of history': Brands remain (mostly) silent on #BlackLivesMatter

July 12, 2016 | Digiday.com

Brands and agencies are gradually starting to get involved with the #BlackLivesMatter movement, but still much more slowly and less universally than they have historically embraced other progressive causes, most recently LGBT rights. 

According to Brandwatch, both the hashtag and the written-out phrase has 2.6 million mentions in the last two weeks — and almost no brands are using it. Of the top 100, verified organizational Twitter accounts, only news outlets are tweeting the phrase. Read More

What We're Made Of 006: Tamara Keller

June 26, 2016 | Tonya TAYLOR PODCAST

Not only is Tamara Keller the COO of Sax Productions in Los Angeles, she has earned 3 masters degrees from top universities. Listen in as we sit down to hear about Tamara's journey to LA, her love of the East Coast, and the rest of her inspiring story. Listen to the Full Podcast here: http://www.tonyataylor.com/podcast/2016/6/29/what-were-made-of-006-tamara-keller